CPS, Inc.
http://www.cps4jobs.com
http://www.cps4jobs.com
USD
135000
150000
YEAR
true
Bettina Thorn
Associate Director Search and Social
Posted: 02/04/2025
2025-02-04
2025-03-04
Industry: Advertising
Job Number: BT25.1.31.2
Pay Rate: $135,000 - $150,000
Remote Friendly: Hybrid
Experience:
Job Description
Associate Director Search and Social
Responsibilities
- Lead strategy and execution across digital campaigns focused in paid social, paid search (any programmatic experince a plus) driving performance through strategic execution, optimization, and reporting.
- Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
- Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
- Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
- Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
- Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
- Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
- Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
- Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.
Requirements
- 5-7 years of relevant digital marketing experience at either an agency or client.
- Extensive client-facing experience with a proven track record in relationship management.
- Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
- Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
- Deep knowledge of digital media platforms and their advertising capabilities.
- Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
- Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
- Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
- Expertise in MS Office tools, particularly Excel, PowerPoint, and Word
#LI-BT1
Meet Your Recruiter
Bettina Thorn
Sr. Recruiter
Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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