Corporate Innovation Market Development Manager

Johnson City, TN

Post Date: 05/24/2018 Job ID: 9.18KAL Industry: Sales & Marketing

Corporate Innovation Market Development Manager needed for the US in the Southeast for non-wovens and textiles. If interested, and for more information, please contact Katerina Lois:

Key Responsibilities:

  • Identify, develop and launch market development programs (utilizing the Stage-Gate process) that will result in the realization of new business for the company.

o          Focus will be on generating growth and new demand for products and identification and implementation of programs that generate new and sustainable growth.

  • Outline and meet key project milestones and provide direction to the Applications / Technology teams to refine products to support market needs for formulated products.
  • Develop and deliver market activation strategies through collaboration with internal partners.
  • Utilize "best practice" marketing tools to gain market insights required to identify, develop and launch growth projects.
  • Assess specified markets to determine the overall opportunity for materials, with recommendations on initial and ongoing portfolio of projects for development and launch.
  • Keep abreast of industry trends in relevant markets, including new products, applications, and competitive moves; and effectively communicate key insights to internal partners.
  • Participate on appropriate Business/Technology interface team(s).
  • Travel is required for market validation and customer discovery engagements.

Performance Measurements:

  • Output of idea to concept process to deliver solid growth ideas for execution using the Stage Gate process
  • Portfolio value of ideas executed through Stage 3 of the Stage Gate process
  • Overall growth supporting the Cellulosics Stream




Required Education:

  • A Bachelor’s Degree from an accredited college or university is required.
  • Technical, Business or Marketing Degree preferred but not required
  • MBA is preferred.

Preferred Skills/Experience:

  • Minimum of five years’ experience in commercial, marketing, application development or market development roles
  • Presents visions/strategies/ideas/proposals in an effective manner
  • Can articulate ideas clearly and concisely
  • Strong collaboration skills
  • Market development experience
  • Application development experience
  • Strategic/solution selling experience
  • Stage-Gate project leadership or team membership
  • Market analysis experience
  • Managing multiple complex projects simultaneously
  • Demonstrated results focus
  • Creative and strategic mindset
  • Comfortable in assuming risks and making choices
  • Strong knowledge of markets for formulated products




Katerina Lois
Technical Recruiter

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