Digital Media Buyer

Our client,  an independent, full-service creative agency located in the heartland of America (Wisconsin), is seeking a Digital Media Buyer to join our team and help us achieve our clients' goals.

Position: Digital Media Buyer Hybrid - 3 days in office, with relocation assistance available for out-of-market candidates

As a Digital Media Buyer, the ideal candidate will play a crucial role in planning, executing, and optimizing digital media campaigns for our clients. You will be responsible for developing and implementing media strategies that align with our clients' objectives and budgets while maximizing their ROI. We are seeking a detail-oriented and data-driven professional with a passion for staying up-to-date with industry trends and technologies.

Key Responsibilities:

• Media Strategy: Collaborate with cross-functional teams to develop comprehensive media strategies that align with client objectives and target audiences.
• Media Planning: Research and analyze media options, identifying the most effective channels and platforms to reach target demographics. Develop media plans that consider budget allocation, flighting, and frequency.
• Media Buying: Execute media buys across various digital channels, including but not limited to display, programmatic, social, search, and video. Negotiate rates, secure placements, and ensure campaigns are launched on schedule.
• Budget Management: Monitor and manage media budgets, ensuring campaigns stay on track and optimizing spending to maximize results.
• Data Analysis: Utilize data analytics tools to measure and analyze campaign performance. Provide insights and recommendations for ongoing optimization.
• Vendor Relationships: Build and maintain strong relationships with media vendors, staying informed about new opportunities and industry trends.
• Campaign Optimization: Continuously optimize campaigns based on performance data, adjusting targeting, creative, and other variables to improve ROI.
• Reporting: Prepare regular reports on campaign performance, providing clients with clear and insightful metrics and KPI tracking.
• Adherence to Industry Standards: Stay current with industry standards and best practices related to digital media buying and advertising technologies.

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Qualifications:

• Bachelor's degree in Marketing, Advertising, or related field.
• Proven experience as a Digital Media Buyer, preferably in an agency setting- minimum 2 years
• Strong understanding of digital advertising platforms, including programmatic, social, and search.
• Proficiency in media planning and buying tools, as well as data analytics platforms.
• Exceptional negotiation and communication skills.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to work in a fast-paced, collaborative environment.