Digital Media Planner

New York, NY

Posted: 02/02/2023 Industry: Advertising Job Number: HE21.8.19.2 Pay Rate: $55k - $60k Experience:

Job Description

Digital Media Planner

Our client, a fast-growing, media agency in NYC has an exciting opportunity for an entrepreneurial-minded individual. This agency is seeking a talented Digital Media Planner to join its high performing team. This person will help on large clients. Need someone that can offer immediate assistance with Ad trafficking (all media channels) and DSP / programmatic / direct site buy relationships and optimization. Additionally, this will lead to a broader media planning role.

  • Assist in digital media strategy development for top-tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Manage the day-to-day implementation and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information; issues and reports information to clients
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned


Job Requirements

Bachelor degree in related field or equivalent work experience

  • 1+ years’ experience in Digital Media planning
  • Required experience with campaign management/ ad serving / trafficking technology (i.e. Double Click DART)
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience analyzing data and market research
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, etc.
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

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