Digital Planner

New York City , NY

Posted: 04/12/2024 Industry: Advertising Job Number: HE24.3.20.4 Remote Friendly: Experience:

Job Description

Digital Media Planner
Our client, a fast-growing, media boutique agency in NYC has an exciting opportunity for an entrepreneurial-minded individual. This agency is seeking a talented Digital Media Planner to join its high performing team. Aside from offering great career growth on a variety of clients, YOUR work/life balance matters to them as well. They believe their people should be treated like family, not resources.

  • Assist in digital media strategy development for top-tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Manage the day-to-day implementation and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information; issues and reports information to clients
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned


  • Bachelor degree in related field or equivalent work experience
  • 1+ years’ experience in Digital Media planning
  • Required experience with campaign management/ ad serving / trafficking technology (i.e. Double Click DART)
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience analyzing data and market research
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, etc.
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus


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