Digital Strategy and Research Lead

Dallas, TX

Posted: 05/14/2024 Industry: Advertising Job Number: SK24.5.14.1 Remote Friendly: Remote Experience: 5+ years experience in marketing

Job Description

Our agency client is not a typical marketing firm. Small and mighty located along the Mississippi in Tennessee and rich with cultural history and affordable cost of living, this agency is searching for an experienced Digital Strategy and Research Leader. With a strong emphasis on delivering results and fostering a culture of excellence, this agency is determined to transform the way businesses approach marketing.

This Digital Strategy and Research Lead will be in charge of conducting market research and developing the supporting marketing strategy for a unique agency optimization offering to the clients. As an integral part of your role, you will create customized B2B advertising approaches supported by thorough analysis and determine the projected return on investment that the agency can commit to delivering to their clients. This Strategy Lead will also be responsible for delivering research findings and strategies to the client. Your ability to effectively close a deal will be paramount in converting clients to a retainer. Your team's continued support of agency teams will ensure that performance metrics remain on track. In this critical role, you will have the opportunity to showcase your unique skills and expertise, while simultaneously making a significant impact on the organization's bottom line.

 **Open to remote candidates**

 

 

Job Requirements

Required skills and requirements:

  • 7 + years expertise in generating B2B marketing strategies
  • Track record of delivering compelling presentations and being integral in closing deals
  • Mastery in market research best practices
  • High proficiency in advanced Excel functions, like pivot tables
  • Solid knowledge of Google Analytics
  • Familiarity with managing Google Ads campaigns
  • Comprehensive understanding of high-level SEO strategies

Strong Pluses:

  • Hands-on experience in keyboard-based PPC
  • Experience optimizing website conversion rates

 

#LI-SB1

#LI-REMOTE

Additional Information

 

 

Meet Your Recruiter

Sherri Kessel
Advertising and Marketing Recruiting Lead

As a member of the CPS/ad+one team since 2001, I am a national advertising and marketing Recruiting Lead.  Our team has a particular strengths in advertising and media agency recruitment; however, we are equally equipped and well connected within the corporate marketing industry as well.  

We work with agencies and corporations across the country in the areas of Account Management/Client Services, Brand Strategy, Content and Digital Strategy, Traditional and Digital Media, Marketing Data Analytics, Search Marketing (PPC/SEO) and Social Media.  


Clients - Partner with ad+one on your search!

Our team has a combined experience level of over 40+ years recruiting in your market and we have a very wide and deep national network of talent.

Sometimes clients need our services due to critical timing to fill a role, or because of confidentiality reasons, whatever the case, we want to be here when you need us and we pride ourselves on having access to hard-to-find individuals that traditional resources may not have access to. The breadth of our contacts covers the entire advertising,. marketing and media industry, including your direct competitors.  It's a proactive method that avoids relying on luck in having that great candidate find you


Candidates: Our goal is to match YOU with the best industry opportunities based on your experience, capabilities and goals; to honestly market and represent your talents and skills appropriately and to inform and advise throughout every step of the process.

www.adonetostaff.com

Specialties: 

Account Management/Client Services, Brand Strategy, Data Analytics, Media, Search Marketing (PPC/SEO), Paid, Owned and Earned Social Media and Marketing Data Analytics.  

Corporate/Client side marketing and advertising.

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About Dallas, TX

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