Market Development Manager (x2)

Johnson City, TN

Post Date: 05/24/2018 Job ID: 7.18KAL Industry: Sales & Marketing

Seeking a Market Development Manager for the US for Films. If interested, and for more information, please contact Katerina Lois:

Key Responsibilities:

  • Identify, develop and launch market development programs (utilizing the Stage-Gate process) that will result in the realization of new business for the company.
  • Focus will be on generating growth and new demand for products and identification and implementation of programs that generate new and sustainable growth.
  • Outline and meet key project milestones and provide direction to the Applications / Technology teams to refine products to support market needs for functional films.
  • Develop and deliver market activation strategies through collaboration with internal partners.
  • Utilize "best practice" marketing tools to gain market insights required to identify, develop and launch growth projects.
  • Assess specified markets to determine the overall opportunity for functional films, with recommendations on initial and ongoing portfolio of projects for development and launch.
  • Keep abreast of industry trends in relevant markets, including new products, applications, and competitive moves; and effectively communicate key insights to internal partners.
  • Participate on appropriate Business/Technology interface team(s).
  • Travel is required for market validation and customer discovery engagements.


Performance Measurements:

  • Output of idea to concept process to deliver solid growth ideas for execution using the Stage Gate process
  • Portfolio value of ideas executed through Stage 3 of the Stage Gate process
  • New products launched and new business revenue growth generated for Films business



Required Education:

  • A Bachelor’s Degree from an accredited college or university is required.
  • Marketing Degree preferred but not required
  • MBA is preferred.

Preferred Skills/Experience:

  • Minimum of five years’ experience in commercial, marketing, application development or market development roles
  • Extensive experience in automotive, architecture or Medical film markets
  • Entrepreunerial mindset
  • Market analysis experience
  • Presents visions/strategies/ideas/proposals in an effective manner
  • Can articulate ideas clearly and concisely
  • Strong collaboration skills
  • Product, Market and/or Application development experience
  • Strategic/solution selling experience
  • Stage-Gate project leadership or team membership
  • Managing multiple complex projects simultaneously
  • Demonstrated results focus 
  • Comfortable with ambiguity, assuming risk and making choices



Katerina Lois
Technical Recruiter

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