Marketing Analyst

Milwaukee, WI

Posted: 04/12/2024 Industry: Advertising Job Number: HE24.4.2.1 Pay Rate: $75k - Depends on experience Remote Friendly: Hybrid Experience:

Job Description

Marketing Analyst

Location: Milwaukee/hybrid 3 days in office 2 days remote

Salary: $75K- Depends on experience

Our client, an innovative independent agency is seeking a Marketing Analyst to be a key player in shaping the success of their clients. This agency prides itself on creativity, data-driven strategies, and a dynamic team culture that fosters growth and collaboration.

Job Description

As a Marketing Analyst, you will be at the forefront of our data-driven approach, providing valuable insights and strategic recommendations to enhance marketing performance for our diverse clientele. You will play a crucial role in analyzing campaign effectiveness, consumer behavior, and market trends, contributing to the development of impactful marketing strategies.

Responsibilities

  • Conduct in-depth analysis of marketing campaigns across various channels, including digital, social, and traditional media.
  • Utilize tools such as Google Analytics, Adobe Analytics, and other relevant platforms to gather and interpret data.
  • Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop reporting frameworks.
  • Generate actionable insights to optimize marketing strategies, improve ROI, and drive overall business objectives.
  • Conduct market research and competitor analysis to identify opportunities and challenges in the industry.
  • Collaborate with clients to understand their business goals and tailor analytical reports to meet their specific needs.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.

Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Proven experience as a Marketing Analyst or in a similar analytical role.
  • Strong proficiency in data analysis tools and platforms (e.g., Excel, Google Analytics, Tableau).
  • Familiarity with marketing channels, including digital, social media, and traditional advertising.
  • Excellent communication skills to convey complex data insights in a clear and understandable manner.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • A strategic mindset with a keen eye for detail.
  • Experience with CRM platforms and customer data analysis.
  • Familiarity with statistical analysis tools and techniques.
  • Previous experience in an independent agency setting.
  • Passion for staying ahead of marketing trends and innovations.

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