Milwaukee, WI US | Work from home flexibility TELECOMMUTE US
Location: Milwaukee/hybrid 3 days in office 2 days remote
Salary: $75K- Depends on experience
Our client, an innovative independent agency is seeking a Marketing Analyst to be a key player in shaping the success of their clients. This agency prides itself on creativity, data-driven strategies, and a dynamic team culture that fosters growth and collaboration.
As a Marketing Analyst, you will be at the forefront of our data-driven approach, providing valuable insights and strategic recommendations to enhance marketing performance for our diverse clientele. You will play a crucial role in analyzing campaign effectiveness, consumer behavior, and market trends, contributing to the development of impactful marketing strategies.
- Conduct in-depth analysis of marketing campaigns across various channels, including digital, social, and traditional media.
- Utilize tools such as Google Analytics, Adobe Analytics, and other relevant platforms to gather and interpret data.
- Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop reporting frameworks.
- Generate actionable insights to optimize marketing strategies, improve ROI, and drive overall business objectives.
- Conduct market research and competitor analysis to identify opportunities and challenges in the industry.
- Collaborate with clients to understand their business goals and tailor analytical reports to meet their specific needs.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Proven experience as a Marketing Analyst or in a similar analytical role.
- Strong proficiency in data analysis tools and platforms (e.g., Excel, Google Analytics, Tableau).
- Familiarity with marketing channels, including digital, social media, and traditional advertising.
- Excellent communication skills to convey complex data insights in a clear and understandable manner.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- A strategic mindset with a keen eye for detail.
- Experience with CRM platforms and customer data analysis.
- Familiarity with statistical analysis tools and techniques.
- Previous experience in an independent agency setting.
- Passion for staying ahead of marketing trends and innovations.