Optimization & Analytics Specialist

Charlotte, NC

Posted: 10/11/2019 Industry: Advertising Job Number: EB10.11.2

The O & A Specialist will analyze traffic to sites across channels, develop a strategy specific to the organic search channel, and optimize the site to facilitate more qualified traffic and conversions. The O & A specialist will be responsible for optimizing all aspects of clients’ sites related to improving rankings on search engines for relevant terms as well as generating ideas and a strategy for content creation and user experience improvements.


Responsibilities for this role:

  •  Developing and executing SEO strategies
  • Conducting pre-live optimization and audits for new website launches
  • Analyzing data, building monthly reports, and providing insights
  • Performing keyword research
  • Concepting A/B testing ideas, and user testing audits



  • Basic understanding of HTML
  • Familiarity of Google’s ranking factors
  • Experience with SEO analysis tools such as Google Search Console, Bing Webmaster Tools, SEM Rush, Screaming Frog, Moz, etc
  • Experience with Excel or Google Sheets
  • Experience with analytical software such as Google Analytics and/or Adobe Analytics
  • Experience with implementing and managing Analytics and Data Visualization 

Emily Brown

My name is Emily Brown and I am a recruiter at ad+one. I am passionate about Strategic Planning, Organizational Development, and ultimately serving others. I exhibit exceptional communication and interpersonal skills and work effectively and efficiently both individually and collaboratively. I am currently a recruiter at ad+one. We have vast experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media

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