Paid Media Manager (Search and/or Social)

New York City , NY

Posted: 04/12/2024 Industry: Advertising Job Number: BT24.4.3.2 Remote Friendly: Hybrid Experience:

Job Description

Paid Media Manager (Search and/or Social) New York, NY (hybrid)

We are currently seeking a Paid Search & Social Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across a variety of high profile national and global accounts, supporting account teams in the implementation of digital media schedules across paid search and paid social.  Candidates may have either Paid Search or Paid Social experience; the team is open to training anyone who comes with experince in only one of the two platforms.

Responsibilities

The Paid Media Digital Strategist will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.

  • Implement client business objectives into media activation strategies.
  • Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs.
  • Work in platform to implement, activate, troubleshoot, optimize and draw insights from biddable campaigns
  • Manage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Help manage issuance of campaign performance reports and share results across teams to ensure progress
  • Work with publishers to implement, troubleshoot and optimize deals to help secure access to high quality media inventory
  • Liaise with clients and external agencies to ensure campaign set up and tracking are implemented following the correct procedure
  • Demonstrate diligence, attention to detail and adherence to search and social best practices throughout the full campaign lifecycle
  • Manage campaigns’ budget forecasting, planning and budget monitoring
  • Collaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externally
  • Handle the day to day client relationship around biddable media in conjunction with the account managers
  • Participate in client/staff education around best practices and industry updates within the space
  • Onboarding and auditing of new clients biddable initiatives
  • Develop, grow and maintain relationships with publishing partners

Required Skills

  • 1.5-3 years digital experience at an agency working within paid search and/or social. Digital analytics experience a plus
  • Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
  • Experience with Bing, Google Ads, and/or Linkedin, Instagram (Meta), Twitter (X)
  • Solid team player with collaborative mindset and desire to continuously learn and contribute
  • Strong analytical ability and problem-solving skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously

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Meet Your Recruiter

Bettina Thorn
Sr. Recruiter

Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics. 

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