Paid Social Practice Lead

San Francisco, CA

Posted: 12/18/2018 Industry: Advertising Job Number: HE12.18.1

Paid Social Practice Lead

Our media agency client is an integrated global audience and data strategy platform dedicated to delivering the best customers, insight, and results to their client brands through marketing that is increasingly programmatic, personalized, and predictive. Our client works with some of the worlds most recognized blue chip brands Globally.

This is an opportunity to produce deeply meaningful work for world-class companies while based in beautiful San Francisco, CA – Relocation assistance is provided for the right candidate.


  • The ideal candidate will drive Paid Social media strategy solutions for clients, and possess in-depth knowledge of client's business and the market challenges they face
  • As department head, build, grow and maintain a Paid Social discipline.
  • Coordinate with third-party partners to launch sponsorship, seasonal and influencer campaigns
  • Implement and measure all Paid Social media campaigns across agency client portfolio
  • Pioneer new ideas/ practices across clients/ internally
  • Develop and nurture relationships with platform partners (Pinterest, Google, Amazon, Snapchat, Facebook, Twitter, etc.)
  • Create an environment that encourages creative thinking and problem solving
  • Maintain relationships with senior level management with clients and publishers
  • Effectively present ideas or solutions internally/ externally
  • Actively promote outstanding communications skills throughout agency and mentors others
  • Identify opportunities for our brand portfolio to capitalize in the areas of storytelling, media, technology and data to deliver successful content programs
  • Proactively support development of employees to enhance skills and reach their full potential
  • Work cross-functionally with management team, Creative, Strategy and Account Directors and departments
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives
  • Act as key client contact and lead business stakeholder in Paid Social, synthesizing information related to opportunities and risks to our senior management team


  • BA or equivalent experience required
  • 8+ years of Paid Social experience or related media planning experience
  • At least 4 years managing a team and demonstrating the ability to train and grow junior members as a reliable mentor
  • Track record of building winning teams and client case studies
  • Ability to think strategically and drive solid results to grow the business
  • Experience in content partnerships and publisher/ client joint business plans, programmatic and audience-based planning and buying
  • Ability to command attention and manage group dynamics through effective communications
  • Strong written and verbal communication skills
  • Solid financial acumen and business expertise


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